Link building is an integral part of an SEO campaign. Without links, search engines will not give your web pages the kind of prominence that you feel they deserve. It is links that show the search engine spiders which web pages are deemed to offer real value and benefit to visitors and it is these pages that the search engines believe offer their own results greater credence and value. However, not all links are created equal.

The volume of links that your web pages receive is important. This volume shows search engines that you have a popular site. After all, the more web pages that offer a link to your page, the more popular it must be. However, this isn't all that the likes of Google consider when they compile their rankings. They also look at and consider the perceived value of each link and they do this by measuring the authority of link building websites.

A website that is considered highly authoritative is worth a lot more than one that has little or no authority, with regards to link building. Unfortunately, though, there is no precise published authority ranking for web pages and this means that the marketer or link building professional has to make a judgement call when selecting websites with authority to build links from.

Google PageRank can be used as a measurement of authority because this is essentially a measurement of the number and quality of links that a website has. It doesn't consider relevance, which is another extremely important factor in link building campaigns, but it can be highly effective as a very quick guide on the quality and authority of a website. Link builders will need to determine the relevance of a web page themselves.

Quality is important throughout your Internet marketing efforts. Poor quality content, poor quality links, and poor quality link building techniques are more likely to see your website penalised than promoted so it is important that you rely only on the use of ethical linking techniques that generate authoritative, relevant, and high quality links to the pages of your website.

AddPeople.co.uk has a wide range of ethical and manual link building services ensuring that website owners can enjoy the best possible return on their online marketing investment.