Colors do not have a tongue to speak, ear to listen, nose to smell and eyes to watch. Still, they are the best communicators for whatever medium they are used for. Be it a car, purse, clothes etc. Ask yourself, what do you prefer in summer? Obviously you would opt for wearing light colored clothes and dark in winter because you know what are the meaning and purpose of colors.

Colors are the most effectual way of imprinting subliminal messages in the minds of the viewers when it comes to logo as well. There is a whole theorem for companybrand identity; let is have a look on color theorem to make things clearer.

Yesterday, I had a pile of free pharmacy logos on my desk. I conducted an analysis and found out that there are certain similarities in all of them the colors which does not mean that they were all the same with respect to color combination.

What I found was that there was a frequent use of one or two colors in all of them that were blue and red. In the next second, I was on my computer to search for the color preferences and meaning in for business logos.

There I found out that blue in medical industry corporate identity is used to depict trust, loyalty, wisdom, intelligence that a patient should have in medical industry. Light blue colors are also an effective way to provide a soothing and ensuring effect which is the main objective of medical business.

Now, let is talk about red, though red is an intense color but frequently utilized in pharma company logo, why? The mere reason is it ensures strength and power to heal the patients. Moreover, it also has the ability to hold the attention of the viewers. It strikes on the first glance, this is why; it is commonly preferred in most of the corporate identities by professional graphic designers.

Hence, it is not necessary that you have to utilize words if you want to speak, you can do this by the proper use of colors in your business brand identity.