Shopping in Europe is a combination of two of the world’s greats:one of the greatest and most popular vacation activities and one of the world’s most-visited continents.However, it can be intimidating to catch a taxi or book a hotel in a foreign country, let alone to plan an entire week or so of marathon shopping at the hottest designer emporiums.

To take some of the guesswork out of planning your next excursion of shopping in Europe, we’ve started a website to help. Whether you’ve got a free day on a business trip or a couple of weeks with friends, you’ll find interesting information about high-fashion shopping in Barcelona, Copenhagen, Paris, London, and Milan. Here’s some questions you might be asking:

Q: When it comes to European shopping, what are my options?

A: Europe is nothing if not diverse, and this holds true with shopping. You can pick from internationally-known celebrity designer labels, new-to-you local designers, outlets, boutiques, and discount stores.

Q: I love fashion, but I don’t know where to start!

A: That’s not a problem. Take a look at the street fashion scene in places like London, Paris, Copenhagen, or Milan - you’ll learn just by a glance. For more expert advise, consider a personal shopper to help refine your style.

Q: Where should I stay, eat, or just hang out when I’m not shopping?

A: Coolshops.com, our website, contains suggestions for pampering yourself at fine hotels, the best restaurants, shopping streets, and other info for Paris, Milan, Barcelona, Copenhagen, and London.

Q: Do you have any favourite designers or shops?

A: It’s hard to choose. We’ve picked five - a mixture of the old guard and the new. But one of the best parts of shopping in Europe is trying something different, whether it’s a handmade pair of shoes or an elegantly modish suit. After all, it’s why you’ve come!