Surviving in the world of retail is not easy for companies these days. As well as battling through tough economic conditions and trying to persuade consumers with limited budgets to part with their cash, they also face stiff competition from other organisations.

Therefore, firms are having to pull out all the stops when it comes to drumming us custom and one of the ways they are doing this is by offering special online discount codes.

Indeed, figures produced by one company suggest that the use of discount voucher codes has risen considerably over recent times. According to Vouchercodes.co.uk, there has been a year-on-year increase of 66 per cent in the number of such codes issued by retailers, the Daily Telegraph reports.

The most prolific users of online discount codes as a way of attracting consumers were identified as electronics and fashion enterprises. Meanwhile, following these were home and garden firms and health and beauty shops.

Meanwhile, it was also noted that shoppers logged on more than 6.5 million times in order to download discount voucher codes over the course of 2011.

Commenting on the issue prior to the festive season, shopping expert at Moneysupermarket.com Simon James said: "Christmas shopping is a significant area of expenditure for parents in particular. However, the cost of items can be more than 50 per cent cheaper online.

"With money tight for many there has never been a better time to look out for sales and bargains and do all you can to make sure you get the best deal on every purchase."

By being shrewd in their approach to shopping, consumers can save significant sums of money. Also, heading online to make the most of special discounts is not the only advantage associated with such activity. Ordering products and services in this way can also be much more convenient.

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